The Doc Searls Weblog

Why Microsoft Can't — and Shouldn't — Give Up on Bing

Factor in partnership with Windows Phone Nokia, still the biggest phonemaker in the world, and you have a chance to win the Bing mobile world.

Think local battles are the only ones that matter is always a mistake.Apple recently demonstrated with the iPhone, millions of new Verizon handsets in the United States has hardly declined in total sales, but overall greater availability created this iPhone Dedlu Horace calls "big bang".

MG Siegler may not know anyone who uses Bing, but there are billions of people around the world that will never know.

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Doc Searls Weblog · The Long Tale

And as camcorder quality goes up, more of us will be producing rather than consuming our video. More importantly, we will be co-producing that video with other people. We will be producers as well as consumers. This is already the case, but the results that appear on YouTube are purposely compressed to a low quality compared to HDTV. In time the demand for better will prevail. When that happens we’ll need upstream as well as downstream capacity.

Since phones have largely replaced the camcorder as the first option of video recording devices - not only because they are more manageable and pretty good quality-wise, but because iOS Android and serve as platforms for collaborative video production and even distribution. A proof of this pudding is CollabraCam, described as "the world's first iPhone app video editing multicam production with live and on camera director of communications.”

The bandwidth problem here is no longer just with fixed-connection ISPs, but with mobile data service providers: AT&T, Verizon, Vodafone, T-Mobile, Orange, O2 and the rest of them.

For all ISPs, there are now two big problems that should rather be seen as opportunities. One is the movement of pure-consumption video watching — television, basically — from TVs to everything else, especially mobile devices. The other is increased production from users who are now producers and not just consumers. This is the most important message to the market from CollabraCam and other developments like it.

The Cloud has a similar message. As more of our digital interactivity and data traffic move between our devices and various clouds of storage and services (especially through APIs), we’re going to need more symmetrical data traffic capacities than old-fashioned ADSL and cable systems provide. (More on this from Gigaom .)

Personally, I don’t have a problem with usage-based pricing of those capacities, so long as it —

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